Ambrose and Bell
Since founding
Since founding in January 2024, A&B's advisory work has covered growth and go-to-market, leadership team assessment, operating model design and assessment, organisational design, transformation planning, and restructuring. The coaching practice runs at C-suite level under EMCC Senior Practitioner accreditation. Engagements are confidential. References available under NDA on shortlist.
Externally backed services business · Leadership Team Assessment
Externally backed services business.
Situation: A services business backed by external capital had a strategy that required the leadership team to deliver work it had not delivered before. The question was whether the team was composed for the next phase.
Intervention: Belbin profiling with Observer Assessments for each leader, confidential interviews recorded with consent and synthesised with structured AI assistance, gap analysis against the operating model the strategy required. Remuneration banding contributed by a partner firm specialising in remuneration.
Outcome: Two splits surfaced in the team. Believers and unbelievers on the strategy. Self-promoters and leaders who serve. The operating executive went into the next planning cycle with a sequenced plan covering role changes, role redesigns, additions where capability was missing, and a remuneration position the remcom could act on.
Full case on the Leadership Team Assessment page.
Mid-market services firm · Operating Model Transformation
Mid-market services firm.
Situation: The chair of a mid-market services firm commissioned a structured read of the operating model ahead of a board decision on the company's next phase.
Intervention: Structured read across strategy and direction, organisation and talent, commercial process, marketing, and intellectual property and risk. Leader interviews, a pre-read pack, and a review of how decisions were actually made.
Outcome: A sequenced operating model agenda for the board. The structural questions that had been driving friction were named and put on the table for resolution.
Full case on the Operating Model Transformation page.
B2B sales and marketing services agency · Strategy Advisor
Founder-led B2B sales and marketing services agency. Startup-to-scaleup transition.
Situation: A founder-led B2B sales and marketing services agency at sub-£1m revenue needed the architecture to scale. The path to a credible exit valuation required a five-year plan, an operating model, governance, sales discipline, financial reporting, and a successor in the operational seat. The founder was running everything; the structure did not yet exist.
Intervention: Strategy Advisor role across eighteen months under Ambrose and Bell. Authored a five-year plan to £10m revenue and a £14m exit valuation. Built the operating model function-by-function with Critical and Hygiene classification, plus the future org chart. Designed the corporate governance system from zero: standing board agenda, deck-of-record template, risk register, and a bi-weekly board cadence (fourteen board decks authored). Installed the sales operating system (account taxonomy, MANT qualification, four-phase pipeline), the financial reporting framework (revenue waterfall, breakdown model, rolling eighteen-month forecast), and the client delivery operating system that took the founder out of daily delivery. Onboarded a successor as operational lead under a structured induction plan.
Outcome: The successor took over operational running of the business per the induction plan. Strategy and methodology validated through the handover. The work designed the architecture for the scaleup phase; execution then passed to the next operating leader.
Executive coaching practice · Ambrose and Bell
Executive coaching practice.
Situation: C-suite and C-1 leaders have engaged Stephen as their coach since A&B was founded. Engagements span manufacturing, marketing, executive recruitment, technology, communications infrastructure, advertising, and education. Cadence runs on fortnightly or monthly under accredited contract.
Intervention: One-to-one coaching delivered under EMCC Senior Practitioner accreditation and the Henley Business School Professional Certificate in Executive Coaching at Level 7. Solutions-focused, systems, and gestalt approaches selected per engagement. Operator-context coaching, not pure facilitation.
Outcome: Seven coaching engagements held since founding. Confidential by contract, anonymised by role and sector. Three named programmes operate inside the practice: 1:1 Executive Coaching, Leadership Cohort Programme, and First 100 Days Programme.
Full practice detail on the Executive Coaching page.
Theme 1
Global and European transformations
Multi-country operating-model rollouts and large-scale enterprise programmes. Programme controls, governance, and the discipline to land delivery in 20-plus markets at once.
Consumer Goods · €300M European programme · 27 markets
FTSE 100 consumer goods group. European operating-model rollout.
Situation: €300M transformation programme, 900 resources, 27 European markets. Programme off-plan in multiple countries. UK implementation at risk.
Intervention: Reporting to the European Programme Director, led programme controls across the European workstreams, then took the UK Implementation Manager role. Redesigned UK delivery governance, stabilised scope, rebuilt the UK plan from first principles.
Outcome: Platform delivered across every European market. UK rescue plan became the template replicated in other geographies.
Brewing · FTSE 100 · €600M European SAP programme
FTSE 100 brewer. European SAP transformation.
Situation: €600M SAP rollout across multiple European markets. Heavyweight programme, multi-year horizon, material risk to schedule and cost.
Intervention: Programme management role within the central programme office. Set delivery governance and rhythm, hardened controls, drove resolution on the critical-path issues.
Outcome: Programme stabilised. Controls cadence carried into successive market deployments.
Drinks and Spirits · Global · Sales Transformation
Global drinks and spirits group. Sales transformation.
Situation: Global sales operation needed a step change in commercial discipline and sales-force effectiveness across multiple regions.
Intervention: Lead role on the sales transformation. Reset commercial governance, redesigned the sales operating rhythm, hardened pipeline and forecast discipline.
Outcome: Improved commercial cadence at regional level. Forecasting confidence restored at board level.
Theme 2
Digital transformation. ERP, AI and automation.
Standing up the platforms and capabilities that move work off humans and onto systems. ERP rollouts, BI re-platforming, enterprise automation functions, and industrial robotics integration.
Most firms struggle to turn automation and AI investment into measurable value. The technology is rarely the bottleneck. The operating model is.
The operator's view is set out in detail on the AI and Automation service page: demand pipeline ranked by value, sourcing strategy, governance built for outcome decisions, accountability that lands in the business.
Multinational service business · AI and Automation
Multinational service business. Enterprise automation function.
Situation: Manual process bottlenecks across operations. No in-house automation capability. Previous attempts had failed to scale.
Intervention: Multinational service business. Enterprise automation function. The function was embryonic when Stephen arrived. He joined the strategic lead to take it operational. Most of the work sat in the operating model around the technology: governance, sourcing strategy, delivery rhythm, and the demand pipeline that fed the function with the right processes in the right order. Robotic process automation and AI-enabled redesign across target domains.
Outcome: Function operational with a permanent team in place. Delivery pattern transferable to adjacent functions.
Confectionery and Petcare · Global · SAP and BI programme
Global confectionery and petcare group. SAP and BI programme.
Situation: Group-wide SAP and business-intelligence programme. Fragmented data, multiple instances, decision support behind the curve.
Intervention: Programme role on SAP and BI delivery. Tightened governance across the SAP and BI tracks, stabilised scope, drove the consolidation onto a single reporting backbone.
Outcome: Group reporting platform stood up. SAP delivery brought back inside the programme rhythm.
Industrial Machinery · European OEMs · Robotics integration
European industrial machinery clients. Robotics integration consulting.
Situation: Industrial machinery OEMs working through robotics integration into manufacturing lines. Real-time control, sensing, and integration questions to resolve.
Intervention: Technical consulting on robotics integration. Architecture review, control-system design choices, integration approach across the cell.
Outcome: Integration roadmap signed off. Engineering teams on a defined path with a credible delivery plan.
Theme 3
Turnarounds
Programmes off-plan. Subsidiaries under water. Working capital trapped on the balance sheet. The work is the same shape every time. Diagnose, restructure, deliver verifiable cash, hand back a stable operation.
Luxury Homewares · German subsidiary · Working capital
Luxury homewares group, German subsidiary. Working capital turnaround.
Situation: German operating subsidiary inside a wider group recovery. Inventory and working capital tied up on the balance sheet. Group target: £37.5M cash release through a 22% inventory reduction.
Intervention: Led the German slice of the group programme. Eight-person team. Inventory diagnostic, planning reset, working-capital governance, hand-over rhythm with central finance.
Outcome: €24-25M of cash released from the German operation. Material contribution to the group recovery total.
Public Sector Healthcare · 1,600 resources · £20M+ saved
UK national healthcare body. Large-scale IT programme turnaround.
Situation: Large-scale transformation programme, 1,600 resources, material overspend and schedule slippage. Board and sponsor confidence eroded.
Intervention: Part of the recovery team. Programme governance restructured, delivery refocused on outcomes, non-delivering work-streams cut, critical path re-based.
Outcome: £20M+ of savings realised within six months. Programme confidence restored at board level.
Technology Services · MD & Statutory Director
Microsoft technology integrator. UK subsidiary turnaround.
Situation: Stalled €1M UK subsidiary of a European group. Fragmented leadership, loss-making, no repeatable commercial model.
Intervention: Managing Director and Statutory Director. Rebuilt the operating model end-to-end. Commercial architecture, delivery governance, leadership team redesign, weekly operating rhythm.
Outcome: 4x revenue (€1M to €4M). 30% EBITDA improvement. 15x pipeline expansion. Leadership team rebuilt and capable of operating without the MD.
Sectors and Clients
Where Stephen has worked over twenty-five years
Twelve sectors. Thirteen countries across Europe, the Americas, India and Australia. From manufacturing through to retail. The breadth below describes Stephen’s personal track record, not a firm-level scope. Operating-model thinking travels across all of them. The commercial pattern recognition is sector-specific.
Sectors Stephen has operated in
Consumer Goods
Technology
Industrial & Manufacturing
Retail
Automotive
Energy & Utilities
Adjacent sectors
Financial Services
Communications
Public Sector & Healthcare
Aerospace
Beyond the documented cases above, Stephen has also worked with
A FTSE 100 consumer goods multinational
A global drinks and spirits group
A pan-European brewer (FTSE 100)
A national UK public healthcare body
A global aerospace OEM
A multinational communications service business
A German-HQ automotive Tier-1 supplier
A European robotics and automation leader
A Microsoft technology integrator (UK subsidiary)
A global tobacco group (FTSE 100)
A UK-listed soft-drinks group
A global confectionery and pet-care group
A European sports-fashion and lifestyle group
Client names withheld by convention. Full disclosure available on confidential basis during BD conversation.