Cookie Policy
Effective date: 14 May 2026. Version 1.2. The cookies the site uses, and what your choices are.
1. About this policy
This Cookie Policy explains what cookies are, which cookies ambrosebell.com uses, and what your choices are. It sits alongside, and forms part of, our Privacy Policy. It is written to comply with the Privacy and Electronic Communications Regulations 2003 (PECR) as amended, and with the consent and transparency requirements of the UK GDPR and the Data Protection Act 2018.
The site is operated by Ambrose and Bell Limited, registered in England and Wales (company number 14451928, VAT number GB 455 3504 96, registered office 167-169 Great Portland Street, 5th Floor, London W1W 5PF).
2. What is a cookie
A cookie is a small text file that a website asks your browser to store on your device. Cookies let a site remember things between page loads or between visits, for example, that you are signed in to a service or that you have set a particular preference. Some technologies that are not strictly cookies (local storage, pixels, tags) work in similar ways. Where this policy says "cookie" it covers those similar technologies too.
Cookies are usually classified by who sets them (first-party, set by the site you are on; or third-party, set by another domain) and by how long they last (session cookies, deleted when you close your browser; or persistent cookies, which stay until they expire or you delete them).
3. The categories we use, and why
We try to keep the site light and avoid tracking that is not necessary. Today, we use the categories below.
3.1 Strictly necessary cookies
These cookies are required for the website to function. We do not need consent for these, but we still tell you about them.
| Cookie | Set by | Purpose | Duration | First / third party |
|---|---|---|---|---|
__cf_bm | Cloudflare | Cloudflare's bot management product. Distinguishes humans from bots, prevents automated abuse, no cross-site tracking | 30 minutes from last activity | Third-party (cloudflare.com) |
cf_clearance | Cloudflare | Set only if a visitor has completed a Cloudflare security challenge. Stores proof of completion so the visitor is not re-challenged on every request | Up to 30 days; not set unless a challenge has been issued | Third-party (cloudflare.com) |
These are classified as strictly necessary under PECR regulation 6(4) because they are used solely for the purpose of facilitating the transmission of a communication and providing the information society service that the user has requested. They are not used for any analytics, profiling or marketing purpose.
3.2 Analytics: no cookies
The site uses two analytics services: Cloudflare Web Analytics and Plausible Analytics. Neither sets a cookie, neither uses local storage to identify visitors, and neither fingerprints. Both are described in section 3.4 of our Privacy Policy. Because there is no cookie involved, no consent is required under PECR.
3.3 Functional and preference cookies
If we add features that need to remember a setting (for example, your preferred font size or a region selection), we will list them here. We do not currently use any.
3.4 Marketing, advertising and remarketing cookies
We do not currently use any. If we introduce them, we will update this policy, deploy a compliant consent mechanism, and obtain your consent before the cookies are set.
4. Third-party services that may set cookies
The site does not load fonts, scripts or assets from third-party CDNs by default. Web fonts (Inter and Playfair Display) are served from our own domain, so no font CDN cookie is set when you load a page.
If you click through to the booking link in the site, you will be taken to fantastical.app, operated by Flexibits Inc.; once you are on their domain, any cookies set will be theirs and governed by their privacy policy.
The site does not embed any video player by default. If a future page contains an embedded video player (for example, YouTube or Vimeo), that player may set its own cookies once you click play, and we will list it here at that point.
We will keep this list current. If any third-party service sets a cookie that you do not see listed, please tell us at info@ambrosebell.com.
5. Your choices
5.1 No cookie banner
The site does not display a cookie consent banner. The only cookies set are the strictly necessary Cloudflare cookies listed in section 3.1, which are exempt from the consent requirement under PECR regulation 6(4). If we ever introduce a cookie that is not strictly necessary (for example, a marketing or remarketing cookie) we will update this policy, deploy a compliant consent banner, and obtain your consent before that cookie is set.
5.2 Browser controls
Every modern browser lets you block, delete or limit cookies. The exact route depends on the browser, but the menus are usually under "Privacy" or "Settings". The trade-off is that blocking all cookies can stop some sites from working properly.
5.3 Do Not Track
Some browsers send a "Do Not Track" signal. There is no settled international standard on what websites should do with that signal, so we currently do not respond to it specifically. Because the site only sets strictly necessary cookies and uses cookieless analytics, no tracking choice is required from you.
6. How long we keep cookies
The duration of each cookie is given in the table in section 3. Strictly necessary cookies are usually session-only or short-lived. No consent cookie is set, because no consent is required for the strictly necessary cookies listed.
7. Changes to this policy
If we add new cookies, change provider, or change how we use them, we will update this policy and the effective date at the top. Where a material change introduces a cookie that requires consent, we will deploy a compliant consent mechanism and obtain your consent before that cookie is set.
8. Contact
If you have any question about cookies on this site, or you would like a record of the cookies set on your visit:
Ambrose and Bell Limited
167-169 Great Portland Street, 5th Floor, London W1W 5PF
Email: info@ambrosebell.com
Telephone: +44 203 996 9671
You also have the right to complain to the Information Commissioner's Office (ICO). Contact details and complaint route are in our Privacy Policy.
This Cookie Policy should be read together with our Privacy Policy and our Website Terms of Use.