If I asked your team to recite your company’s values, how many would get past the first one? Let’s be honest. Most people can’t remember them… let alone live by them. And yet, CEOs and leadership teams will confidently declare that “our values guide everything we do.” It’s a lovely sentiment. It just isn’t true. Not when the values are vague, generic, or worse, lifted straight from a corporate cliché handbook. In practice, too many values are nothing more than corporate wal